AR Claw Machine
Easysee has developed a captivating Augmented Reality (AR) Claw Machine prototype, demonstrating the immense potential of immersive technology for interactive brand activations and e-commerce gamification. This innovative project bridges the digital and physical worlds—often referred to as “phygital” marketing—through a highly engaging use case: when a player successfully catches a digital plushie within the AR app, a real physical plushie is shipped directly to their doorstep.
This approach offers significant logistical and financial advantages for brands. It entirely eliminates the manufacturing, maintenance, and transportation costs associated with deploying physical claw machines. Furthermore, it completely removes geographical barriers, allowing consumers to interact with the brand and play the game from anywhere in the world with an internet connection.
- AR Floor Detection: Utilizes the robust capabilities of AR Foundation to expertly scan and recognize physical floor planes, laying a stable foundation for the AR experience.
- Virtual Machine Placement: Users can dynamically project and anchor a true-to-scale, 3D virtual claw machine directly into their own living room or physical environment.
- Interactive Gameplay: Features intuitive on-screen UI controls that allow players to physically maneuver the digital crane, adding a deep layer of interactivity and fun.
- Phygital Reward System: Successfully grabbing a prize triggers a rewarding visual animation in-app, seamlessly connecting the digital victory to a real-world e-commerce fulfillment process.