NHL AR Fan Engagement
Easysee partnered with the NHL to develop an engaging Augmented Reality (AR) mobile application designed specifically to amplify fan engagement. This promotional app leverages the robust power of AR Foundation to deliver a seamless, interactive experience for ice hockey fans worldwide.
By bridging the gap between professional sports and digital interactivity, this application transforms how fans connect with the NHL brand. Users can instantly “try on” a variety of custom-designed hockey helmets via advanced AR face-tracking. This not only provides a personalized, playful experience but also facilitates direct brand promotion through built-in social sharing functionality, making it a powerful tool for viral marketing and fan community growth.
- AR Face-Tracking: Utilizes precise AR Foundation technology to accurately map the user’s face, ensuring digital filters remain stable and realistic.
- Branded AR Filters: Features a customizable collection of high-quality hockey helmet designs, allowing users to personalize their digital avatar.
- Social Sharing Integration: Equipped with direct social media sharing capabilities, encouraging users to capture and distribute their fan moments to increase brand reach.
- Event & Fan Engagement: A highly scalable, immersive marketing solution that brings the excitement of professional ice hockey directly to the user’s mobile device.